There are many industry conferences that play an important role in the moving calendar: but none are quite like IAM. Some would say “thank goodness”, others consider the FIDI conference to be increasingly like a ‘mini’ IAM. I wouldn’t disagree, but IAM is unique.
It seems that every other convention around the world is billed as a place in which people can make contacts, build friendships and spend quality time with like-minded people that will allow long-term relationships to blossom. They are great. They do a valuable job and the industry would be a shadow of itself without them. It’s true also that people do build those sort of relationships at IAM. But IAM is different.
IAM is a sales environment that takes place in the home of unashamed capitalism: the USA. People go there to sell and be sold to. The dynamic is different. There is no pretence. Everyone knows why they are there and nobody apologises for getting on with the job. I have been criticised for saying this in the past but I strongly believe it’s true: everyone arrives at IAM in the hope and expectation of leaving a little wealthier at the end. I think that’s great. Of course there are exceptions – people working for non-profit making organisations for example – but broadly that’s true.
To some people this type of ‘in your face’ selling needs working up to. They have to get in the mood. Some cultures simply don’t work that way so it must be especially difficult for them to get into the IAM groove. So, I thought I’d have a little practice.
On page 19 you will find a short story about our writing service. We’ve been writing all manner of materials for moving companies for much longer than I care to remember. Most people find writing difficult, especially when English is their second language, – we don’t. What’s more, we can legitimately say that we know more about the industry than most. So why struggle over the words for your new website, brochure or advert. Just contact us at The Mover and we’ll do it for you.
Now then, that didn’t hurt too much did it! I think I am ready now for the onslaught of New Orleans. So sir, would you like a full page advert or a half …?