The Suddath Companies has launched its new website, www.suddath.com.
The redesign, which merged a total of 36 individual sites into one, was commissioned as part of an overall digital strategy following an extensive internal and external audit of the Suddath brands. The primary objectives of the site redevelopment were to give a good first impression and provide new content to better reflect the vision of the 97-year old organization and to enhance the customer experience. This includes:
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Consolidated service offerings: Moving & Relocation, Workplace Solutions and Global Logistics
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Vibrant design and a clean layout to take visitors on a journey through the organisation
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Responsive technology that allows customers to move seamlessly across mobile, tablet and desktop devices
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Information center that includes industry updates, best practices, current events and key tips to educate customers
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Interactive locations map that shows the Suddath footprint, contact info and offers Google-integrated driving directions
“To help better showcase our corporate DNA and brand, we have completely redesigned our website to establish our diversified service offerings under one Suddath brand and to serve as a resource and reflection of the many ways we are reimagining the way the world moves,” explained Melinda Byrnes, senior vice president of marketing, communications and brand management. “The new Suddath.com design aesthetic and site architecture now very accurately reflect the modern Suddath and align our brand, our services and our culture into one web-based experience.”