Crown Worldwide has appointed Sherry Liu as head of Crown Relocations; the company’s domestic and international relocations service for private customers.

In her new role, Sherry will be leading the development and implementation of Crown’s new propositions for the consumer market as part of Crown’s ‘Customer for Life’ initiatives.

Sherry Liu joined Crown in 1999 and has held sales and general management positions with increasing responsibilities in Crown’s Relocations, World Mobility, Records Management and Fine Art businesses. She is also a key member of the Executive Management Group.

Regional Managing Director for North America and Executive Board member Jennifer Harvey said, “We are delighted to have Sherry driving growth in services to private customers. Today, more people move for the personal experience and quality of life and more employers are taking a hands-off approach when it comes relocation, allowing people to make their own choices. These trends mean growth and opportunity in the private sector.”

Sherry will continue to be based at Crown’s Hong Kong office and will report directly to the Executive Board.


Photo: Sherry Liu