A young entrepreneur has secured the support and funding of Dragon Jenny Campbell on the BBC series Dragons’ Den for his fledgling digitally printed lorry curtain business.
23-year-old Ed Holland’s business, DrivenMedia, uses the advertising ‘space’ on the sides of trucks and lorries to market products and services. Following the Dragon’s backing Ed has appointed Norfolk-based Structure-flex, one of Europe’s leading manufacturers of flexible fabric products, to supply the curtains.
Ed, who has spent the last two years building his business and works with a range of hauliers, advertisers and marketing agencies, pitched to the Dragons before Jenny Campbell, inspired by his ambition and drive, offered an investment of £30,000 for a 20% share in his business.
Ed came up with his idea soon after finishing a degree in business studies at the University of Derby when he noticed many trucks were in plain colours and not carrying advertising. He started to research how to market his idea and worked hard to secure a number of haulage companies happy to host advertising for other businesses or campaigns on their trucks.
Talking about his appearance on Dragons’ Den, Ed commented, “The whole experience was overwhelming and challenging. The Dragons leave nothing to chance and will grill you over your business idea, your vision and your financials. I’m so humbled by the fact that Jenny Campbell has seen my potential and I’m looking forward to learning from her.”
Picture: Ed Holland with a DrivenMedia liveried truck