Sterling Relocation, the London-based relocation company, has recently announced its intention to re-brand the company following its acquisition of a North Carolina-based relocation company.

The company is also in the process of changing its name from Sterling Relocation to Sterling Mobility. The announcement was made at the ERC Global Workforce Symposium in Boston.

The company said that the acquisition would now allow it to offer US home sales and a range of detailed assignment management services. The company already has facilities in EMEA, Asia Pacific and the Americas and so, it claims, can now offer customised mobility services to clients anywhere in the world.

“Sterling is in the business of listening,” said Jason Mills, Sterling’s COO.  “We partner with our corporate clients to learn about the full scope of their relocation needs to tailor a global mobility program that best meets their needs. Our new brand is a reflection of our ongoing commitment to truly listen to our clients and help their assignees relocate seamlessly anywhere around the world.”

At the time of writing the new brand logo had been applied only to the company website however it was in the process of being applied throughout the company.

Photo:  Jason Mills.