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Design award hat-trick for Crown reach truck

Jul 27, 2011
Crown has been awarded the Good Design Award in the 'Transportation 2010' category, after successfully taking the iF Gold Award and IDEA Gold Award.

Crown’s ESR 5000 Series of reach trucks has taken a third international prize in recognition of the product’s exceptional design. The Good Design Award 2010 is an acknowledgement of the outstanding ergonomics and advanced engineering which significantly enhance the functionality, performance and operator comfort of the model range.  This truck looks unlikely to be used extensively in the HHG market however it may have applications for document storage.

After successfully taking the iF Gold Award and IDEA Gold Award, Crown’s ESR 5000 reach truck series has now received the Good Design Award in the ‘Transportation 2010’ category. The award is bestowed by the Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies and has been made to international designers and businesses every year since 1950. The award recognises innovative products characterised by outstanding design, i.e. design representing an elegant combination of form and function.

The ESR 5000 Series of reach trucks was developed in Europe and is manufactured at the company’s Roding plant in Bavaria, Germany. After enjoying a huge success with many major customers in Europe, the ESR 5000 is now being recognised by the US market, as this latest design award proves.  Last year Crown upgraded the series with exclusive standard and optional features. The three key features are the unique Optimised Cornering Speed (OCS) system, a new top speed of 14 km/h and an extended lift height of 13 metres.  Optimised Cornering Speed ensures that the ESR always stays within safe limits whilst travelling. The system automatically monitors the truck’s steering angle and handling as it travels into or out of a turn, adjusting the vehicle’s speed as required. Combined with the new 14 km/h top speed for all models in the series, this significantly improves goods throughput. Models fitted with the optional Super Duty Mast are more adaptable and versatile than ever before, thanks to an improved 800 kg residual capacity at a lifting height of 13 metres.


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