Masons Moving Group supports veterans’ charity bike ride

Sep 15 | 2023

Masons Moving Group in Wales provided logistical support to Woody’s Lodge, a charity dedicated to helping war veterans and their families.

Sarah with Madame Arlette GondreeThe company provided transport for bikes and bags during the organisation’s charity cycling event around key WW2 sites in July, right in the heart of the moving season.

The event was a 165-mile, five-day cycling adventure across the historic region of Normandy, Northern France. Designed to honour those who played a pivotal role in ending World War 2 in Europe, participants cycled through the paths once trodden by these heroes, paying homage to the fallen.

The journey commenced at Southwark House in Hampshire. On the second day, the cyclists ventured into Normandy and spent the next three days exploring its iconic landmarks. Their adventure concluded at Grandcamp-Maisy, located in the scenic coastal village of Maisy and included significant locations along the way, such as: Pegasus Bridge, Bayeux Cathedral, La Pont Du Hoc, and the St Mere Eglise Liberation Monument. Additionally, the route took them through important memorials and museums such as the Royal Military Police Museum, D-Day Underwater Wreck Museum, and Classic Military Museum.

Masons has had a close relationship with Woody’s Lodge for the last five years. Eric Mason, the company’s founder, was a Royal Air Force veteran who dedicated a significant portion of his life to aiding RAF personnel relocations across the UK and Europe. Justin Enticknap, who himself had been a reservist, drove the truck. Sarah Mason, Director of ONCREE Digital, the Group’s marketing agency, participated in the challenge as a tribute to Eric and his wife Esme Mason’s legacy.

Woody’s Lodge Chairman Graham Jones expressed his heartfelt gratitude stating: “A big thank you to Masons Moving Group, ONCREE, Sarah, and Justin for showing up once again for our Welsh veterans. We greatly appreciate Sarah’s sponsorship and the provision of the lorry and driver. Having extra support is a tremendous asset, helping us reach our goals and assist more veterans in need.”

Photo:  Sarah Mason with Madame Arlette Gondree, who was a child at the start of the liberation of France on 6 June, 1944.