The change is part of its strategic plans to develop its business model by making its customers more aware of the range of services the company offers. These include: relocation, moving, technical services, services accommodation, expense management, corporate housing and DSP services.

The company believes that by highlighting its individual brands more clearly it will help it grow and meet its strategic goal of being more globally recognised.

“Our strategic business focus means we are continuously evolving with market changes,” said Simon Johnston.  “We’re constantly looking to harness the value-add service enhancements and insights our award-winning technology solutions provide so that we can create the highest quality, most personalised and responsive relocation experience possible for our clients and assignees.”

The brand refresh, including its new brand emphasis ‘Together, for the Journey’, comes at an important time in Icon’s growth, according to Ben Carter, Icon’s Group Chief Commercial Officer. “Global mobility is a vital component of business and talent development, but although we’re well-known and regarded in the sector, we felt it was time our corporate presence demonstrated all that we have to offer. We’re proud of our achievements, alongside our partners, and take pride in what we stand for as an organisation. We wanted to make sure we were showcasing who we are in the best possible way.”

Icon was recently awarded a Gold Ecovadis sustainability rating - scoring in the top 5% of all companies assessed.

Photo: Simon Johnston.