FEDESSA Conference and Trade Show 2021

Nov 09 | 2021

Over 500 self storage owners, operators and investors travelled to Birmingham for the European self storage conference and trade show on 20 and 21 September.

FEDESSA Conference and Trade Show 2021

It was the first in-person event in the Self Storage industry since the pandemic with delegates keen to network and meet again. 

The event featured a range of business and industry speakers covering all issues relevant to self storage.  Marketing guru Geoff Ramm was hugely popular as he challenged operators to find a new way of marketing instead of following the crowd.  Richard Mullender described how becoming a better listener improves your sales skills.  Marc Ourisn, CEO of Shurgard, talked about how he saw technology influencing self storage and the room for further growth in the industry.  A range of industry expert panels covered issues from digital marketing and pricing to sustainability and automation.

A new feature for this year was the container park, where a range of storage containers were on display including innovative double stacked containers, flat pack storage containers and purpose-built, drive-up units.  There were also a range of container accessories on display such as levellers and accessories to enhance the storage experience for customers.  A special breakout session was held for container operators dealing with expanding your site, automation and the increasing cost of containers.

As always at the FEDESSA event, networking and social interaction was a key part of the programme ...

Photo: Delegates saw a range of business and industry speakers at the conference.

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