Altair Global this year reached its 35th birthday, including five years as an Experience Management (XM)-focussed organisation.

The company was started in 1989 by Bill and Gail Plumber, the inspiration coming to them while playing cards in their garage. The company, AmeriCorp Relocation Management, was born with a goal to simplify the relocation process for companies and their employees while delivering exemplary services. The company’s guiding principles were ‘Aim high. Play it straight. Make it fun’.

In 2005 it rebranded as Altair Global, a name inspired by the Altair star - the brightest within the Aquila constellation, symbolising the organisation’s guiding light in the world of global mobility. While the company’s culture remained the same, it created a new tagline, ‘We’ve Got it From Here’.  Today, it’s new tagline ‘Experience Personalized’ reflects its commitment to tailoring its services to the unique needs of those it serves.

Becoming XM

In 2019 Altair Global began to transform into an XM-focussed organisation. It partnered with Qualtrics, an ‘experience’ firm, to integrate a new technology platform and build a proprietary model focussed on four core constituents: the client partner experience (CPX), customer experience (CX), supplier partner experience (SPX) and team member experience (TMX).

The organisation adopted an outside-in mindset, incorporating valuable feedback from these four stakeholder groups to help guide decisions, innovation, and investment, versus the traditional method of making decisions based on internal, siloed information.

As an XM company, Altair Global collects both qualitative experience (X) and quantitative operational (O) data, which offers the company deeper insights which it claims have never before been seen in global mobility. The organisation actively leverages customer sentiments, including feedback on their relocation experience and other operational data, that allow the organisation to understand and predict the key drivers for a successful customer experience.

Altair believes that its XM model helped it to negotiate the COVID pandemic by allowing the company to create crucial connections with clients, supplier partners, and team members in a time of crisis. The organisation is also seeing customer expectation shifts post-pandemic, with a desire for greater choice and flexibility, causing core/flex programmes to be on the rise. With this shift in programme policies comes required guidance and support, and the organisation expects its XM platform to be central in assisting the evolving policies while focussing on duty of care.

“As we celebrate 35 years of connections, innovation, and service excellence, we’re excited about what the future holds,” said Chad Sterling, Chief Executive Officer at Altair Global. “Our journey has been marked by a constant evolution, and with XM, ESG programmes, and cutting-edge technology leading the way, we’re well-positioned to continue delivering exceptional experiences in an ever-changing world.”

Photos: 35-year logo.