Peggy Smith has joined CapRelo with effect from 18 May, 2020 as its chief strategy officer (CSO).

“Our current environment demands innovative thinkers, key relationship builders, reinvention specialists, informed experts and reliable industry narrators,” said CapRelo President and CEO Barry Morris. “Peggy is all of those and brings a unique ability to wisely assess the current marketplace while expertly scoping out a path to the future.” 

In her CSO role, Peggy will be instrumental in developing the company’s existing and future strategies, identifying business development targets and new markets, and futureproofing the business. “I’m pleased to add my insight and experience to the very talented CapRelo team,” she said. “The company is uniquely positioned to address this never-before-seen business environment, and just as qualified to leverage disruption opportunities and move forward effectively into the next iteration of mobility management.”  

Previously, Peggy was CSO at Shyft, providing consultative and strategic perspective to the growing global mobility tech company, and prior to that was the president and CEO of Worldwide ERC®. She joined Worldwide ERC® after a 13-year stint with Microsoft, where she developed and implemented strategy for the company’s world-class Mobility Center of Excellence (COE). 

Photo: Peggy Smith