Lisa Rogerson, who publishes her step-by-step guide for people moving house HelpForMovers, has been acknowledged by Theo Paphitis, of Dragon’s Den fame, as one of his ‘Lucky Six’ in his Small Business Sunday competition on Twitter.
Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo in October 2010. Theo is chairman of Ryman Stationery plus Boux Avenue lingerie, Robert Dyas and latest acquisition London Graphic Centre.
Each week, Theo rewards small businesses that tweet him @TheoPaphitis and describe their businesses in one tweet, including the all-important hashtag #SBS. Only tweets made in the time slot between 5pm and 7.30pm each Sunday count.
Every Monday night at 8pm, Theo reviews and chooses his favourite lucky six who are then re-tweeted. As he has around 500k followers, this provides a massive boost to the chosen lucky businesses.
“I am very active on Twitter,” said Lisa. “I saw Theo's tweets about #SBS and love how he admires people with passion and energy. I tweeted about HelpForMovers and I found out on the following Monday that he had chosen me as one of his favourite lucky six. As an #SBS winner I was invited to the annual #SBS event that was held in the Birmingham ICC and Theo presented me with my winner’s certificate.”
Lisa sells her booklets to moving companies that provide them as essential information to their customers.
Photo: Lisa Rogerson and Theo Paphitis.