Edelweiss in Argentina has unveiled a new corporate identity to celebrate its 30th anniversary. The company says that the new brand image is an investment for the future.

A statement from the design agency says that the new version of the brand is ‘fresh and appealing’.  It points out that rebranding and aesthetic updates are common for the world’s top brands. “In a modern world of dynamic digital media, brand perception is critical,” the company said, adding that “rebranding is a vital part of a company’s lifecycle and an opportunity to change, refresh and rethink values, goals and aspirations. The challenge was to unlock the value of the brand and build new opportunities for greater business advantage.”