Roldo Rent has acquired Varodarent. Both companies are active in the rental market of (durable) moving materials. Roldo Rent says that merging the two companies will lead to a strong expansion of the logistics network and rental pool leading to faster growth and better customer service.

"The addition of Varodarent to Rotom  [Roldo Rent’s parent company] will strengthen the portfolio as a full-service provider and rental company of customer-specific load carriers,” said Arjan Kuiper (CEO Rotom Europe) and Gerard Geijtenbeek (Director Roldo Rent). “This way we can offer Varodarent's customers a broader package of logistic resources in several European countries."

Patrick van Rooijen, Director Varodarent, said: "On behalf of Varodarent, I am very pleased with the cooperation with Roldo Rent. There is a nice synergy of activities between our companies that strengthens the position and allows us to expand product development and IT services to the market."

Roldo Rent is part of the Rotom Group, Rotom supplies companies with logistics resources for transport and storage through 26 branches in 10 countries in Europe. The company says it can manage the entire logistics of load carriers in the customer's supply chain, from the production site to end-of-chain collection, with a single point of contact supported by a dense network of European locations.

Rotom Europe's ambition is to grow into the European market leader in sustainable load carriers and services around load carriers, including rental, repair, maintenance and circular solutions. Group sales are expected to exceed €220 MLN by 2022. The Rotom Group employs more than 500 people, 200 of whom work in the Netherlands.

Photo: Denis Zonneveld (left) and Gerard Geijtenbeek (right) with Patrick van Rooijen, the former owner of Varodarent.