Financial technology firm Twenty7tec has announced that it has acquired the remaining shares of digital and artificial intelligence (AI) innovators Meet Parker for an undisclosed sum.

Meet Parker is an award-winning digital engagement tool best known for helping companies convert more leads, cross-sell additional products, and retain more clients through the power of AI. With offices in the UK and the Far East, the company has built a range of sophisticated, customer-facing solutions that utilise AI to engage with customers, triaging questions before ultimately passing the customer onto a qualified adviser, allowing a near-seamless transition from marketing and communication to real-person advice. 

The company has also been developing a new product, COMMUNICATE, an omni channel marketing solution, which will help advisers stay in touch with, and importantly, retain their existing clients.

This acquisition, which comes only days after the announcement that Twenty7tec had acquired mortgage affordability platform Broker Sense, has the potential to change how advisers and customers interact with one another at the start of the advice process, placing technology, and in particular AI, at the heart of the advice experience. 

The deal will see the businesses join forces bringing over 120 employees together, with existing teams working from London, Bournemouth, and the Far East. Twenty7tec plans to deeply integrate all of Meet Parker’s solutions into its Velocity platform, allowing advisers across both the wealth and mortgage markets to use the latest in AI technology to both improve retention and increase lead generation.

James Tucker, CEO of Twenty7tec said, “Our acquisition of Meet Parker, and the deployment of their artificial intelligence-led technology to all our users, is the obvious next step for us. This move will allow advisers to digitise the lead generation and new client onboarding parts of their business, as well as drive higher levels of retention. It is another step forward in our plans to revolutionise the mortgage and wealth advice markets.”

Photo: James Tucker, CEO of Twenty7tec.