Alfa Denmark has announced the appointment of Per Vallbo as its new managing director. Per has previously held senior positions with a number of renowned companies, including Länsförsäkringar, Euro-Center and Codan, which Alfa believes will equip him for success in his new role.

Annika Roupe, CEO at Alfa Mobility Group said, “We are delighted to welcome Per Vallbo as the new managing director of Alfa Denmark and look forward to facing future opportunities under his leadership.” 

Per Vallbo commented, “Alfa Group's presence across the four Nordic countries is an incredible advantage and I am passionate about leveraging it to its fullest potential. As a leader, my current focus involves developing a deep understanding of our Danish operations, from customers to growth strategies already in motion. With each new day comes another opportunity for me to make meaningful contributions towards Alfa's ambitious journey ahead.” 
 
Alfa is headquartered in Sweden and is the largest Scandinavian provider of mobility and moving services.

Photo: Per Vallbo (courtesy of Swelo).