DriverAssist.Tech and RoadSafe are holding two days of live events on 11 and 12 July to demonstrate vehicle tech in action.

Unlike normal exhibition halls that showcase static vehicles and technologies on a stand, these lively, interactive networking days bring the experience to life, with a combination of static, low-speed and high-speed crash prevention and self-parking demonstrations.

Taran Rayat, Business and Marketing Strategist at DriverAssist.Tech said, “RoadSafe Technology Live is a unique opportunity for exhibitors to make use of the outdoor track space, with access to a mocked up three-lane highway, plus a range of ADAS compatible demo equipment such as static and/or moving pedestrian, cyclist, e-scooter and rider, vehicle soft targets as well as kerbs, walls, animals and more.”

ADAS – Advanced Driver Assistance Systems – date back to the 1970s with anti-lock braking. Since then, a range of vehicle safety technology has been introduced, significantly improving collision avoidance in the first instance and crash survivability. Many of these became mandatory in new vehicles from last year, including adaptive cruise control, autonomous emergency braking systems, lane keeping assist and driver monitoring for drowsiness and distraction recognition.

The two track days are open to fleet managers, driving instructors, emergency services and road safety organisations who are invited to have hands-on experience.  Steve Boyle, Managing Director and Expert Trainer of DriverAssist.ME said, “The most effective educational tool is not reading or hearing about a topic – it’s seeing it for yourself live and trying it out in person. This is a great opportunity for companies to come and demonstrate to a network of professionals hungry to know more.”

RoadSafe recently launched a knowledge hub to give driving instructors easy to access, simple to follow resources explaining the different types of driver-assistance technology on vehicles, as it found that awareness and understanding of these systems is often low among drivers and more importantly among instructors.

Adrian Walsh, Executive Director of RoadSafe said, “Our view is that technology and connectivity could help turn the tide on stagnated safety performance, capitalising on the UK’s position as a global leader in road safety, connected and automated vehicles and associated technologies.”

“But given that many users do not fully understand even the ADAS systems currently being supplied on vehicles, we are pleased that this event will provide the all-important hands-on experience to help to bridge this knowledge gap.”

Click here to book your place at the event.