The study conducted by Malibu real estate analysed Google search data, comparing the monthly traffic of popular real estate investment-related terms across all 50 states. The search volume was then adjusted according to the population to determine the search volume per 100,000 residents to reveal the state most interested in property investment.

Wisconsin is at the top of the list for real estate investment-related searches. In this study, The Badger State has the highest calculated search volume in the nation, per 100,000 citizens, of 459.4 on average. Many will hope that the interest in real estate will be positive, with Forward Analytics, a Wisconsin-based research organisation, reporting that within this decade, “Wisconsin will need to build nearly 140,000 housing units to accommodate its population under the age of 65.”

Georgia comes in second as the state where real estate investment is proving most popular. The Peach State shows a strong interest in property investment, with an average Google search volume of 428 per 100,000 residents. Ohio claims the third spot in the rankings.

Commenting on the findings, a spokesperson from Malibu real estate said: "The diversity of property investment interest across different US states is remarkable. Our analysis shows that Wisconsin leads in overall search volume per 100,000 residents, highlighting a robust curiosity and active engagement among its citizens in property investment. This interesting analysis provides valuable insights into the American public's evolving perspective on real estate investment and perhaps their place within it.”

“Despite significant variations in population size, property investment remains a consistently popular topic across the country, as reflected in the steady search volumes for real estate-related terms."