UK moves up in global investment

Mar 19 | 2025

According to PwC’s 28th Annual Global CEO Survey, the UK has become the second most attractive global destination for investment behind the USA.

This is the first time the UK has secured this spot in the history of the survey.

This shift in attitude towards the UK comes at a time when CEOs globally are looking at new sectors and markets - more than a third said they had started to compete in new sectors in the last five years - to stay competitive. 

The UK, having moved up from fourth the previous year, trails only the US in this year’s survey, with 14% of global CEOs' saying the UK will receive the greatest proportion of planned international capital expenditure. The US commands 30%, with Germany (12%), China (9%) and India (7%), making up the top five investment destinations.

More details available on pwc.com/ceosurvey.